Creative Critical Reflection Draft 2

2. How does your product engage with audiences and how would it be distributed as a real media text?
        The Lost engages with the younger generation from ages 15 to 25 because of the average age for the horror film genre. We are aiming for the younger generation because the plot also revolves around teenagers and our actors are this age. The film can also be seen as relatable because it is about a protective big brother protecting his little sister and wanting to make sure nothing bad happens to her. The situation is very realistic for younger people as it takes place at a beach where there are plenty of strangers that can easily take someone. The interest of our target audience would be people who are interested in terror, suspense, and missing persons. This film catches the attention of younger people because it is relatable, the plot revolves around younger people, and is also a horror film which is commonly watched by teenagers.
       Due to our target audience being the younger generation, we would have to distribute our film on modern platforms. An example of a modern platform would be a video streaming service which is a service for transferring data so that it can be processed as a steady and continuous stream, such as a movie. Examples of video streaming services include; Netflix, Hulu, Amazon Prime Video, Vudu, and Youtube. These streaming services have recently become very popular because of the new releases they have and the easy accessibility. Instead of going to Blockbuster or another video rental store to get a DVD, we can now log onto our computer and pull up a website and watch television shows and movie through the computer. 61% of all young adults in the United States use a media streaming service. Most young people use this service because most of the films on the website have a younger target audience and are on the internet the most. Therefor, we would release our movie on digital streaming services because that is where our target audience will most likely watch our film. We would also advertise our film through social media such as; Instagram, snapchat, twitter, and Facebook. We would use social media platforms to advertise because this is a place where most of our target audience would see advertisements. Therefor, we would distribute our movie, The Lost, through modern platforms by digital streaming websites and advertise through social media platforms.

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