It Follows-Target Audience Research

The social group that would most likely fit our film would be young people aged 15 to 25. We are aiming for people that are younger because they are the ones that are more interested and involved with the horror movie genre. We also chose this age group because our actors are around this age and are more appealing to younger people. This film also appeals to siblings that have a close bond and are protective of each other, such as the big brother wanting to make sure nothing bad happens to his little sister. The situation is very realistic because when the brother receives an emergency call and runs off to take it and returns to find his sister is missing. Another horror film that has a young target audience is It Follows. In the beginning of It Follows there is a teenage girl who is talking with her sister as she is getting ready to go on a date with another teenager that she is infatuated with. Many teenagers can relate to this as they are getting ready to go on a date . Throughout the movie when people sleep with their significant other they pass on a curse where a ghost of a person always follows them and if they catch up to you, you will die. Teenagers are attracted to this film as it is about people their age, is a horror film which is thrilling to watch, and contains sex, nudity, language, and violence which is only appropriate for mature viewers. It Follows created a microsite featuring the trailer, showtimes, where to buy tickets. The marketing department also created different social media accounts for the film such as; Facebook, Instagram, and Twitter accounts to attract viewers. It Follows was a very successful movie as it grossed over $14 million by engaging young viewers through modern platforms.